摘要 乡村旅游发展不仅能够拉动地方经济的增长,也能助推乡村振兴战略的有效实施。探索居民旅游发展支持度的前因变量和形成机制是推动旅游可持续发展的重要因素,并受到国内外学者的普遍关注,尤其在乡村旅游发展引发的多利益主体复杂关系中,居民对政府的信任度是保证乡村旅游有序发展的关键环节,但现有研究中关于旅游地居民政府信任对社区居民旅游发展支持度的影响机制尚缺乏深入的探讨。文章基于社会交换理论,以居民旅游参与度和旅游影响感知为中介、地方依恋为调节,以山东省8个代表性乡村旅游地为案例研究地,量化分析政府信任对社区居民旅游发展支持度的影响机理。实证分析结果表明:政府信任正向显著影响居民旅游发展参与度、旅游感知获益和支持度,负向显著影响旅游感知成本;参与度和旅游感知获益部分中介政府信任与旅游发展支持度的关系;地方依恋对政府信任与参与度之间的关系具有正向调节作用。与已有研究相比,文章从乡村旅游地居民政府信任切入,阐释了居民旅游发展支持度的形成机制,在影响机制探索中强化了社区参与和地方依恋的作用,对深刻理解居民政府信任促进旅游发展支持度的传导机制、激发居民旅游发展支持行为提供了理论解释和实证支持。这意味着,为有效提升社区居民旅游支持度,需要重视社区居民的政府信任度,增强政府与居民良性互动,广泛吸纳社区居民积极参与旅游发展过程,提升社区居民在乡村旅游发展中的获得感,并培育居民对乡村的地方依恋情感,进而发挥乡村旅游助推乡村振兴战略的积极作用。 The development of rural tourism can not only stimulate the growth of local economy,but also promote the effective implementation of China’s rural revitalization strategy.Exploring the antecedent variables and forming mechanism of residents’support for tourism is an important factor to promote the sustainable development of tourism,which has attracted widespread attention from the academic community.Specifically,in the complex relationship between multi-stakeholders triggered by rural tourism development,residents’trust in government has played a pivotal role in ensuring the development of rural tourism,but existing studies about the influence of residents’trust in government on support for tourism lack in-depth discussion.based on the social exchange theory,this paper takes community involvement and residents’perception of tourism impact as mediators and place attachment as the moderator.Selecting eight representative rural tourism destinations in Shandong Province as study sites,this study attempts to analyze the influencing mechanism of resident’s trust in government on the support for tourism.Findings suggest that:①Trust in government has significant influence on community involvement,perceived benefits,support for tourism positively,and perceived costs negatively.②Community involvement and perceived benefits mediates partially the relationship between government trust and tourism development support.③Place attachment moderates the relationship between trust in government and community involvement positively.Compared with existing studies,this paper analyzes the formation mechanism of residents’support for tourism development in rural tourism destinations from the perspective of trust in government,and strengthens the role of community involvement and place attachment in the exploration of influencing mechanism.It provides a theoretical explanation and an empirical support for the deep understanding of the transmission mechanism of residents’trust in government influencing their support
出处 《中国人口·资源与环境》 CSCD 北大核心 2021年第3期171-183,共13页 China Population,Resources and Environment
基金 山东省自然科学基金面上项目“全球化时代背景下旅游者目的地依恋研究:维度、影响与表征”(批准号:ZR2019MG038) 山东省社会科学规划研究项目“文旅融合背景下‘好客山东’品牌权益评估与管理:基于游客视角”(批准号:20CLYJ61) 山东师范大学教学改革研究项目“基于‘三个面向’的创新创业教育课程体系构建研究” 海南省自然科学基金项目“社区关爱对居民持续参与旅游发展影响及作用机制”(批准号:719QN199) 海南省社会科学基金项目“社区关爱对居民持续参与旅游发展的影响及对策研究——以海口冯唐村为例”(批准号:HNSKJD19-11)。
关键词 社会交换理论 政府信任 社区参与 旅游影响感知 支持度 social exchange theory trust in government community involvement perception of tourism impact support for tourism
分类号 F590 [经济管理—旅游管理]
