摘要：针对突发安全事故，人员疏散时应急标识是否有效的问题，以大型购物商场人员疏散为例，结合应急标识使用情况，建立应急标识有效性评价指标体系，通过序关系法确定各级指标权重。利用眼动追踪技术结合模糊综合评价法综合评价大型购物商场应急标识的有效性。结果表明：大型购物商场应急标识使用效果较差。从优化标识设计、标识内容表现形式、设置位置等方面以期提高应急标识有效性。

关键词：眼动；应急标识；有效性；序关系法；模糊综合评价法

中图分类号：620.2060                                                                         文献标识码：A    

Application of eye tracking technique in the study of effectiveness of emergency signs

LI Hongxia¹,HE Pingping²

{College of Management, Xi'an University of Science and Technology, Xi'an 710054, China}

Abstract: Aiming at the accident and emergency evacuation identification is effective, to a large shopping mall evacuation as an example, combined with the use of emergency signs, establish the evaluation index system of emergency identification, determine the weights at all levels through the order relation method. Using eye tracking technology and fuzzy comprehensive evaluation method to evaluate the effectiveness of emergency identification in shopping mall. The results show that the use of emergency signs in shopping mall is poor. In order to improve the effectiveness of the emergency identification, the design of the logo, the content of the logo, the form of the manifestation and the location of the identification are discussed.

Key words: eye movement; emergency signs; validity; ordinal relation method; fuzzy comprehensive evaluation method